VP Sales – Industrial Systems
Location: United States
Reports to: EVP – Industrial Systems
About Roboze
Roboze is building the next generation of manufacturing for mission-critical industries.
Our integrated platform combines advanced manufacturing systems, proprietary high-performance materials, AI-powered software and a distributed manufacturing network to enable qualified production closer to where products are needed.
Following the success of our Aerospace & Defense business, Roboze is expanding its industrial footprint by developing Industrial Systems, a commercial initiative focused on rapid revenue growth across industrial markets where advanced manufacturing can generate immediate business value.
Position Ovreview:
This is a direct sales role, not a traditional management position.
Roboze is looking for a technical sales hunter who can open strategic industrial accounts, develop high-value opportunities and personally close deals.
The VP Sales –High Performance Industrial Systems BU will be responsible for building Roboze’s commercial presence across selected industrial verticals in the United States, with a clear mandate: identify customers with urgent manufacturing needs, create qualified pipeline and convert opportunities into machine sales, recurring revenues and long-term production programs.
This is a single contributor role for a senior seller who is comfortable owning the full sales cycle directly: prospecting, discovery, technical qualification, executive engagement, application mapping, proposal development, negotiation and closing.
The ideal candidate must combine strong commercial instincts with a technical understanding of manufacturing, industrial equipment, automation, production technologies or advanced materials. This person must be able to speak with plant managers, engineering leaders, manufacturing executives, operations teams and C-level decision makers, translating technical applications into business value.
Roboze is not looking for a corporate sales manager or a team coordinator. We are looking for someone who will travel, meet customers face to face, build trust in the field and personally win deals.
Mission
Drive revenue growth for Roboze Industrial Systems by selling advanced manufacturing solutions into industrial markets.
The mission is to:
open new strategic accounts;
build qualified pipeline;
identify applications with a clear business case;
convert opportunities into machine sales and recurring revenues;
establish Roboze as a preferred manufacturing platform for selected industrial customers.
This role requires a hands-on seller who can operate independently, move fast, understand customer pain points and close complex industrial deals.
Industrial Systems Focus Areas
The position will focus on industrial markets where Roboze technology can generate measurable business impact.
Automotive
Develop commercial opportunities with automotive OEMs, Tier-1 suppliers, luxury automotive OEMs and motorsport organizations.
Typical applications include:
Production tooling
Composite tooling
Manufacturing aids
Assembly fixtures
Spare parts
End-use production
Low-volume high-mix manufacturing
Digital inventory
Rail
Develop opportunities with rail OEMs, rolling stock manufacturers, rail operators and maintenance organizations.
Typical applications include:
Spare parts
Obsolete components
Tooling
Depot manufacturing
Maintenance equipment
Production support
Heavy Equipment
Target manufacturers of construction, agricultural and off-highway equipment.
Typical applications include:
Production tooling
Replacement components
Manufacturing aids
Spare parts
Field support components
Industrial Machinery
Develop opportunities with manufacturers of industrial equipment, capital machinery and production systems, including:
Packaging and converting machinery
Food and beverage processing equipment
Pharmaceutical manufacturing equipment
Chemical and process equipment
Pumps, compressors and fluid handling systems
Material handling and logistics equipment
Machine tools and CNC equipment
Plastics processing and injection molding equipment
Glass, paper and pulp manufacturing equipment
Semiconductor manufacturing equipment
Factory Automation
Develop opportunities with manufacturers of robotics, automation systems and industrial production equipment.
Typical applications include:
Robot tooling
End effectors
Fixtures
Machine components
Production equipment
Electronics and High-Tech Infrastructure
Develop manufacturing programs with electronics manufacturers, semiconductor equipment suppliers, data center infrastructure providers and advanced technology companies.
Typical applications include:
Production tooling
Thermal management components
Manufacturing fixtures
Automation equipment
Spare parts
Qualified polymer components
Key Responsibilities
Own Direct Sales Execution
Own individual sales targets, bookings, revenue and pipeline generation.
Personally develop new industrial accounts from initial outreach to closed deal.
Build a strong pipeline of qualified opportunities across selected industrial verticals.
Identify high-value applications where Roboze can solve urgent customer problems.
Convert technical opportunities into commercial proposals and purchase orders.
Consistently drive deals through the full sales cycle.
Act as a Technical Sales Hunter
Prospect and engage industrial OEMs, Tier-1 suppliers, manufacturers and strategic accounts.
Travel frequently to meet customers, tour facilities, understand production challenges and identify applications.
Engage with engineering, operations, manufacturing, procurement and executive stakeholders.
Translate customer pain points into Roboze value propositions.
Work with Application Engineering to validate technical feasibility and build business cases.
Lead technical-commercial conversations with confidence and credibility.
Close Complex Industrial Deals
Sell Roboze’s full manufacturing platform, including:
Machine sales
Factory as a Service
Manufacturing as a Service
Production-on-demand
Materials
Software
Engineering services
Lead commercial negotiations directly.
Build business cases around cost reduction, lead time reduction, tooling elimination, supply chain resilience and performance improvement.
Develop multi-site and multi-program expansion opportunities inside strategic accounts.
Drive customer urgency and accountability throughout the sales process.
Build Strategic Accounts
Develop executive relationships with major industrial customers.
Map customer organizations and identify decision makers, influencers and technical champions.
Convert first applications into broader account expansion opportunities.
Identify repeatable use cases that can scale across customer sites, plants and product lines.
Build long-term relationships while remaining focused on near-term revenue conversion.
Collaborate Internally
Work closely with Application Engineering, Marketing, Product, Materials, Service and Operations.
Provide market feedback on customer needs, applications, pricing, competitive positioning and product requirements.
Support internal qualification of high-potential applications and customer programs.
Maintain accurate CRM discipline, pipeline visibility and forecast quality.
What we’re Looking For
10+ years of sales or business development experience in industrial technology, advanced manufacturing, automation, capital equipment, robotics, machine tools, additive manufacturing, industrial software or engineering solutions.
Proven track record as an individual contributor, consistently exceeding sales targets.
Strong technical background or strong ability to understand complex technical products and manufacturing applications.
Experience selling complex industrial solutions into OEMs, Tier-1 suppliers, manufacturers or production environments.
Ability to engage both technical stakeholders and executive decision makers.
Demonstrated ability to open new accounts, create pipeline and close high-value deals.
Strong hunter mentality with high ownership, urgency and resilience.
Comfortable selling solutions that require technical validation, application development and business-case creation.
Willingness to travel extensively and spend significant time in front of customers.
Experience with long-cycle, complex B2B industrial sales.
Ability to work independently in a fast-paced, founder-led, high-growth environment.
Strong communication, negotiation and relationship-building skills.
Preferred Background
The ideal candidate may come from one or more of the following industries:
Advanced manufacturing
Additive manufacturing
Machine tools
Industrial automation
Robotics
Capital equipment
Industrial software / SaaS for manufacturing
Manufacturing engineering services
Materials or composites
Production systems
Factory equipment
Industrial machinery
What This Role Is Not
This is not a people-management role.
This is not a corporate strategy role.
This is not a channel-only role.
This is not a role for someone who expects leads to be handed over.
This is a role for a senior individual contributor who can go into the market, find opportunities, create customer demand and close deals.
Roboze needs a seller who is technical enough to understand the customer’s manufacturing problems and commercial enough to turn those problems into revenue.
Why Join Roboze
Manufacturing is entering one of its most significant transformations in decades.
Supply-chain disruption, labor shortages, reshoring, automation and increasing product complexity are driving manufacturers to rethink how products are designed, produced and sustained.
Roboze is building the manufacturing platform that enables this transformation.
As VP Sales – Industrial Systems, you will have the opportunity to directly shape Roboze’s growth in industrial markets by winning strategic customers, closing high-value deals and expanding the adoption of advanced manufacturing across mission-critical industries.
Your impact will be measured by the customers you open, the pipeline you create, the revenue you generate and the deals you close.